As the business data will be extremely valuable for your Business Development and Market Intelligence departments, the Commercial & Marketing Director shall work closely with Digital Transformation & IS Director to lead ambitious projects to capture and analyze these data. There are mainly three different approaches to use data for market intelligence.
In most of the cases, your company will pay a monthly or yearly licence to access digital or/and human services. You will have a login and password to access an online service enabling you to:
There are many solutions on the Market (Tenders info, DGMarket, Tender247, Vecteur +, DoubleTrade, Deepbloo, Maabir, Pro AO, Tender page, Tenders on Time…). In order to help you to make a choice, this table summarizes here the key points you need to take into account when choosing a Business Intelligence platform.
Subscribing to Business Intelligence Platform providing you a complete Business Intelligence solution as SaaS has many advantages:
However, the main drawbacks you will face are:
That is why you may not be notified for all possible relevant tenders and not be able to find all data you are interested in.nYou still can subscribe to different platforms in order to maximize your coverage.
If you are looking for the perfect BI solution containing exactly the content you want and with a customized interface perfectly integrated to your other applications, you could decide to develop in house (or subcontract) your own solution.
In terms of data:
In terms of interface:
Managing such a data transformation project is complex and requires expertise from data extraction to visualization and shall necessarily involve IT Team but sponsored by the Commercial and Marketing Department who is the customer of this project.
The scheme here below provide you an overview of the complexity of the process to get valuable data and the requested expertise in technologies:
Let’s take an example: You want to understand the market of Power Transformers in Brazil from a few Utilities and decide to The following steps are:
Managing such a project is a Corporate project in line with the Digital Strategy of the company as it requires an important effort in terms of budget and project management.
You can get the demo here
This is an intermediary solution which will enable you to get the best of the two previous solutions and therefore is the best compromise.
The objective is to use a Business Intelligence platform with whom you will partner in order that they develop your specific requirements (in a dedicated private environment).
This subcontractor will be in a position to deliver its current solution but with all specificities you have required in terms of content and features and in a dedicated environment.
You can see more the Custom Market Intelligence Project here